PRISMA is a conceptual exhibition about Argentine design and mass production, developed as the final project for the course Design and Cultural Management.

The project explores the relationship between industrial production and national identity, proposing an exhibition that reflects how everyday designed objects can shape cultural perception and collective memory. Through this approach, PRISMA invites visitors to reflect on the connection between design, society, and cultural heritage in Argentina.

As part of the project, we developed a complete cultural identity system, including visual identity, exhibition design, and a range of physical and digital applications. The system was designed to translate the concept of PRISMA into different formats, creating a cohesive experience across printed, digital, and spatial environments.